Sunday, July 4, 2010

Logo!


I liked creating my own logo. I had a little difficulty because I used ink and it wasn't drying, and I was using thin drawing paper instead of proper pen and ink paper, but it turned out okay...

When creating my logo I really had to stop and think about characteristics that I had, and think about how to convey them on paper, simplified into logo form. I just started drawing and testing different designs, adding to them as I went. Right away I knew I wanted to use my initials for recognizable purposes, but I wasn't sure how I wanted them to be laid out. I wanted it to be unified and balanced, and girly. I put my initials in lowercase because I felt that it flowed better, and I added small streaks of pink and purple watercolor to make it girly.

I discovered that I am a very "plain-jane" type of person. I love color, but I only like it in pops and I like things to be simple. I feel like simple things come across as peaceful, where complex designs are too busy and heavy, especially for a logo.

The video and powerpoints were a little helpful, but since logos are so diverse, there aren't really rules for creating one. After watching the videos, I had an idea in my head, but it was still up in the air about where to go from there, and how to start, so I just started drawing and came to a logo design on my own. I am fascinated however, by how much changing a logo can change the image of a company, and almost give it a whole new start. People still know the brand name, but changing the symbol that represents them can even draw in new customers, and improve their reputation.

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